ResumeERWIN TROY C. TALAY 007 E. Asuncion St. Silang, Cavite Cell phone Number: 0922-3118282 E-mail Address: erwintroy@gmail.com erwintroy@yahoo.com CAREER OBJECTIVE: To obtain an employment in a company that offers a challenging and rewarding career with advancement opportunities and compensation, and to fully utilize my skills and capabilities in a position with a wider scope. CAREER HIGHLIGHTS: „« BELO - Develop the area of Visayas and Mindanao in less than a year. 100% growth vs. YTD. Big improvement with the operation and sales organizational set up. „« PACIFIC TRADING CO. - Grew by 150% total business of Pacific Trading Company, Majuro branch in less than 6 months. Re-gain leadership and increase market share of Pepsi in the island. „« PEPSICO - Promoted to National Distributor Manager of PepsiCo International after 1 year. „« NESTLE - Promoted from Territory Sales Specialist to Distributor Manager of Nestle Confectionery Division. „« MYSERV - Monthly Top Key Accounts Specials of Myserv International „« YKK Zipper - Top Account Officer of YKK Zipper for 6 months then promoted to the next level. „« PASCUAL LAB - Annual Achiever award as Medical Representative of Pascual Laboratories, Inc. for 5 years. „« Promoted as Territory Business Manager of Pascual Laboratories. „« Awarded as KING OF LEFAINE (one of the most prestigious award in pharmaceuticals) WORK EXPERIENCE: Company: INTELLIGENT SKINCARE INC. (BELO ESSENTIALS) Address: 605 ECOPLAZA Bldg. 2305 Don Chino Roces Extn. Makati City, Philippines Position: REGIONAL SALES MANAGER Date: July 15, 2009 ¡V present Area: Visayas / Mindanao Job Description: Reporting to the National Sales Manager, responsible on developing/improving the Company¡¦s product volume, distribution, and turnover in all distributor-covered outlets of the territories. Plans, organizes, leads, and controls the efficient and effective operations of the Region sales force (composed of Distributor Managers, and Distributor Account Specialist), including accredited Distributors, consistently achieving goals and objectives within established systems, programs, policies and procedures, and other defined directions. Company: PACIFIC TRADING COMPANY, LTD. Address: P.O. Box 236 Saipan, MP 96950 Position: REGIONAL SALES MANAGER Date: September 15, 2008 ¡V July 15, 2009 Area: Majuro, Marshall Islands Job Description: Responsible for planning, organizing, training, directing and Controlling the Sales & Marketing Operation. Total Company Administration, Distributors, Direct Sales, Retailer, Key Accounts and all activities of Sales & Marketing Department with end view of achieving the corporate Sales objectives of the company. Operations Manager functions. Company: PEPSICO INTERNATIONAL (QUAKER OATS ASIA) Address: 21st Flr, LKG Tower, 6801 Ayala Ave, Makati City Position: NATIONAL DISTRIBUTOR MANAGER Date: March 6, 2006 ¡V September 15, 2008 Distributors: Benby Enterprices, Inc. Area: National Distributor Job Description: Partner with the National Distributor in delivering shared volume and distribution objectives of PepsiCo Foods business in General Trade. Create and implement a model that will fit the set up of the national distributor. Assist in the recruitment of new Sub distributors to help the national distributor in improving distribution, reach and market share. Company: NESTLE PHILS. (CONFECTIONERY DIVISION) Address: 23 M. Tuazon St. Parang, Marikina Position: DISTRIBUTOR MANAGER Date: 01 December 2003 ¡V 28 February 2006 Distributors: Cazemart, Inc. / Bettilane Marketing, Inc. / Mega Commercial Area: North GMA Job Description: Managing the sales operation of the distributor¡¦s North GMA area. Responsible for monitoring and proper distribution of mandated SKU¡¦s for all channels. In charge of field coaching on the sales representatives of the distributor. Plan and formulate promotional activities for better off-take of the products, which will improve market share and increase sales. Position: KEY ACCOUNTS SPECIALIST Date: (Dec. 01, 2003 ¡V Feb. 28, 2005) Accounts: SM Watsons, Robinsons, Shopwise, Rustans, Phil. Seven Corp., RDCI, Hi-Top, Tropical, Petrolshops (Shell, Caltex, Petron) and Trader Eds Company: MYSERV INTERNATIONAL, INC. Address: Luis st. cor Eusebio st. Brgy San Miguel Pasig, City Duration: 02 August 2002 ¡V November 2003 Position: KEY ACCOUNTS SPECIALIST Area: Rizal Uptowns / Hi-top / Tropical Job Description: Distributor of Johnson & Johnson products to supermarkets, groceries, and some drugstores. In-charge with generating incremental sales, improvement of market share, collections, and merchandising. Responsible for the implementation of correct planogram of all products. Strict compliance of J&J¡¦s basic call procedure. Company: YKK ZIPPER PHILIPPINES, INC. 17th flr Richville Corporate Tower, 1107 Alabang-Zapote Road, Madrigal Business Park, Muntinlupa City Duration: 03 January 2001 - 01 August 2002 Position: ACCOUNT OFFICER Area: Las Pinas, Muntinlupa, Cavite, Laguna, Batangas, Quezon Job Description: Reports directly to the Sales and Marketing Manager. In-charge of promoting and selling products like, Zippers, S&B and T&P products, responsible for achieving 12 Million monthly sales. Accountable for the preparation of marketing collaterals such as brochures and flyers; maintain the customers¡¦ database and vendors¡¦ profiles. Works hand in hand with the zipper product officer; prepares reports for the sales and marketing manager and expat regarding sales update and monthly projections, and performs market research every quarter. Company: PASCUAL LABORATORIES, INC. Address: 817 Edsa South Triangle, Quezon City Duration: 01 August 1995 ¡V 30 December 2000 Position: TERRITORY BUSINESS MANAGER Area: Cavite / Palawan Job Description: Promoting Anti-Tuberculosis Medicines for adult and children to achieve the monthly sales target. Trained and responsible in conducting product presentations and scientific meetings to the doctors. Directly reporting to Division Manager and prepares the monthly sales projection report, superfluous services given to the customers (MD¡¦s) in all possible way especially in conventions and Medical Society gatherings. SEMINARS / TRAININGS ATTENDED: 1. VALUE CREATION (Feb ¡¦05) 2. SPEECHPOWER BUSINESS COMMUNICATION (March ¡¦05) 2. FIELD MANAGEMENT BEST PRACTICE (May 5 ¡V 7 2005) 3. FIELD COACHING (May ¡¦05) 4. DISTRIBUTOR MANAGEMENT BEST PRACTICE (May 19-21 2005) 5. SERVICE PLUS (June ¡¦05) OTHER SKILLS / INTERESTS Computer literate in MS Word, Excel, Power Point, and Internet. Fast learner and can work under pressure with minimal supervision. Very optimistic and a problem solving expert. PERSONAL BACKGROUND Date of Birth: 18 May 1975 Place of Birth: Silang Cavite Citizenship: Filipino Height: 5¡¦8¡¨ Weight: 158 lbs. Language Spoken / Written: English and Filipino | 
