Richard J. Welch CHA, CHME2034 Ivy Ridge Rd. Residence: (770) 435-4023
Smyrna, GA. 30080 rjwelch11@aol.com Cellular: (404) 285-4771
SENIOR SALES/OPERATIONS OFFICER
Background encompasses 35 years of financial leadership experience with Hyatt Hotels, Marriott, Hilton and Days Inns of America, The Lakeshore Group and IHG. In-depth experience in critical corporate operations functions, including accounting, budgeting, reporting, planning analysis, and sales and marketing. Strong focus on cash flow and profit improvement. Increased sales $250, 000, 000 (M) for Days Inns. Consistently established and enhanced processes and systems to provide timely, meaningful and accurate operations performance information. Strategic thinker with excellent analytical skills and technical operation and marketing knowledge. Great American was a major REIT that was in the process of reorganizing into a corporation. Integrated Resources was another REIT that I was the Asset Manager for Apartments, Condos and all Hospitality REO.
Operational Management Competencies
„« Strategic and Financial Planning
„« Capital Planning
„« Communications Skills
„« Post Audit Evaluations
„« Budgeting / Forecasting / Reporting
„« Financial Analysis / Variance Analysis
„« Cost Reduction Initiatives
„« Internal Controls and Procedures
„« Training
„« Purchasing
„« Contract Negotiations
„« Acquisition Integration (Financial)
„« Information Systems Implementation
„« Compensation Planning and Succession
„« Department Restructuring
„« Change Management
PROFESSIONAL EXPERIENCE
The Lakeshore Group, Professional Hospitality, 10/2000-Current, 6/1998-10/1999, 4/1986-12/1992
President
I was self employed during these periods. I owned and operated the Companies. Directed strategic operations for a major REIT, I reorganized developed new accounting and financial responsibilities. I was contracted as CEO of a major Hotel Corporation with forty hotels. I restructured marketing, sales, human resources, operations, finance, and budgeting. I imitated new forecasting controls, budgeting, internal controls, EEOC compliance, compensation planning, information systems, human resources and vendor/contract negotiations. Supervised 25 direct staff members in Finance, HR, Sales and Marketing. Evaluate and advise on a wide range of issues such as potential acquisitions, strategic alliances, capital purchases, major contracts, new products and programs, and compensation plans. Educate managers at all levels on achieving operating objectives and the financial impacts of their decisions.
Seeking a position where my skill set can be used to the benefit of an organization or corporation in the Atlanta area.
Achieved key objectives to date, including:
„Ï Improved Quality Assurance scores 35% by instituting strong ¡§on-site¡¨ repair and maintenance. Attention to detail in cleanliness and service.
„Ï Improved cash flow 36% by planning expenses in advance based on projected revenues.
„Ï Maintenance and training created an increase in sales and quality of all of the hotels.
„Ï Longevity of the team members increased as their pride of where they worked became important to them.
US Franchise Systems▪ 1999 to 2000
Vice President
Joined company as Vice President Sales, Marketing and Operations. The Company was sold to Hyatt Hotels after one year of employment. I chose to go back into my own company, The Lakeshore Group.
Days Inns of America ¡V January, 1992-June, 1998
Vice President of Sales and Marketing
The Vice President of sales and Marketing approved the brand-marketing plans, which is created by the advertising agency and other corporate executives that he directs in the effort. These plans were inclusive of marketing strategies, product strategies, occupancy targets, reservation performance and brand standards.
Results during tenure include:
„Ï Spearheaded a comprehensive realignment of the operations/marketing departments that began with the profit needs of each of our customers.
„Ï The company grew from six-hundred hotels to seventeen hundred hotels during the time I was employed. Sales grew proportionately to the increase.
„Ï Established regional marketing teams to restructure streamline and eliminate non-value-added activities within their primary marketing area. Sales and marketing was reduced to handle the success of each manager¡¦s region. Accountability is the key here
„Ï Directed successful rollout of self training programs for the franchise community.
„Ï Developed and led projects to increase our sales potential on the internet, using e-marketing techniques along with all major travel consortiums.
„Ï Worked in conjunction with HR Manager to develop communications efforts that reduced grievances filed and improved labor relations.
„Ï Forecasted and managed consumer and trade media and print by working with a major advertising company in NYC.
„Ï Implemented financial accountability using a third party vendor (STR). This provided ownership and management the sales growth expected or a reevaluation of current market strategy
Diversified Innkeepers 1982 to 1986
Vice President of Operations
I was hired to too develop a new hotel management company. This included, but not limited to operations, sales and marketing, financial, accounting, personnel and acquisitions. In dept operational proformas and projections that included tax projections. When I left, we owned and operated twenty-five full service and mid-market hotels.
EDUCATION
University of Kentucky ¡VLexington, KY
1965-1970 ▪ Education
Brenau State University ¡V Gainesville, GA
Business Administration (1983)
CERTIFICATIONS
* Certified Hotel Administrator (CHA) American Hospitality and Lodging Association
* Certified Hospitality Marketing Executive (CHME) Hospitality and Marketing Association International
Sample Articles Published
* Google Search: ¡§Rick Welch CHA, CHME¡¨ for articles published!
Activities:
* Associate Editor Lodging and Hospitality Magazine
* Board Of Directors Georgia Hospitality and Lodging Association
* Board of directors Hospitality Marketing Associations, Skal Club International.
* Current volunteer Emory Hospital
* Currently hospitality board United Way
* Currently Governmental Affairs Committee GHLA
* Former board member Hope House¡¨ Gwinnett county
* Volunteer and established the ¡§Gwinnett Council of the Art¡¦s¡¨ ( fund raising, all existing structures)
Relocation: Possible (anywhere)
Dear Sir, Many thanks for taking time to read our mail , For any construction and renovation of your Company, Home or your dreams we will construct.Please find below some information about our company. Please let me know of any questions you may have and I can assist. My direct contact details are included at the bottom of this mail.
Introduction:
We are the construction establishment.¡¨Ahmed Jasim Al-Senaid Construction Est." is one of the established company in construction segments in Kingdom of Saudi Arabia. Our company has constructed a wide variety of projects including: manufacturing facilities, office buildings, shopping centers, hospitals, nursing homes, schools, warehouses and restaurants. We provide our clients with the best service and quality work at a reasonable cost.
OBJECTIVES:
Ahmed Jasim Al-Senaid General Construction Est. Has executing all the projects with high qualities in the construction area by our enthusiasm, promoting in the building materials trade.
¡X To be the leader of a team consisting of the client, architect, contractor and all of the vendors and subcontractors,
¡X To take responsibility for the timely completion and quality of each new construction or renovation project.
¡X To develop long term relationships with clients, vendors, suppliers and subcontractors.
¡X To create an atmosphere whereby the firm and its associates offer a quality, timely performance at a reasonable price.
Vision and Mission:
Our vision is to provide perfect and quality works. With emphasis on completing the secured projects with maximum possible co-operation with the employer and within budgets and also within the original timeframe. Ahmed Jasim Al-Senaid Construction Est. has been immensely successful both in the private and public sector.
Work Culture:
Our people are our greatest asset. At General Construction Company we create a challenging, safe and rewarding environment that people want to be a part of. Our tradition, stability, and established reputation as a contractor provide long-term career opportunities for our employees.
Innovation, leadership, personal integrity, a positive attitude, and a passion for the work are essential traits that define individual success in our company.
Services:
" Ahmed Jasim Al-Senaid Construction Est. specializes in quality service - not quantity service. We handle all types of projects ¡V new construction, renovation and restorations.
I. TURNKEY CONTRACTING
II. GENERAL CONTRACTING
III. RENOVATIONS AND ADDITIONS
IV. VALUE ENGINEERING
V. MAINTENANCE & REPAIR
VI. COORDINATION OF ALL TRADES
VII. SWIMMING POOL
VIII. MANPOWER DIVISION
IX. CONSTRUCTION DIVISION
X. METAL FABRICATION DIVISION
XI. ELECTRO-MECHANICAL DIVISION
XII. COORDINATION OF ALL TRADES
Safety:
Our management team is committed to providing the safety workplace possible is a responsibility shared by each and every employees of the company, with everyone expected to follow our first rule of safety when we planning for your construction project safety is considered first. Ahmed Jasim Al-Senaid Construction Est. provides the leadership and training necessary to eliminate unsafe practices and conditions at the construction site. Our safety program encompasses written policies and procedures, formal safety orientation and training for all employees that meets or exceeds federal and state regulations.
Quality:
It is our mission to be a civil, electrical and industrial engineering constructor committed to providing maximum customer satisfaction. Utilizing our unique capabilities to provide innovative quality solutions, we will be the lowest cost provider of services in all our markets.
Projects require maintaining the highest standards of quality. Our organization is built on these principles:
ľ Quality People - motivated, highly-trained experts committed to their work
ľ Quality Process - fully managed from the initial work and safety planning, down to the finished structure.
ľ Quality Products - our work stands the test of time.
ľ Quality Relationships - with our customers, our partners, and our community.
Through internal and external partnering we provide the maximum value to customers, a challenging, rewarding, safe environment to our employees. Our goal is to create value for all of our Clients.
Our personal Commitment -
Deliver the highest level of service excellence to every client every day
while making AJS a great place to work".
With Thanks and Best Regards
Mustafiz Khan
Marketing Manager
Mohammad Suhail Siddiqui
Marketing engineer
AHMED JASIM AL-SENAID CONSTRUCTION ESTABLISHMENTS.
P.O.BOX 31006
AL-KHOBAR 31952
KINGDOM OF SAUDI ARABIA
TEL: 03 899 4449 /03 899 4888
FAX: 03 899 0300 MOBILE: 0532517129
EMAIL:
mustafizkhan@gmail.com
