|  This is Asif Shah, with experience from the United states and europe in the hospitality business. I wish to re-locate to Sri lanka. I am a professional and a dedicated person.SYED ASIF ALI SHAH A-19, BLOCK A, K.D.A. OFFICERS HOUSING SOCIETY, KARACHI Home: 498-3741 / Mobile: 0345-221-7207 / E-mail: asifshah6@gmail.com EDUCATION - 1975 Karachi Grammar School, “O” Levels, Karachi, Pakistan ’75-1977 “The Academy” Mrs. Masoods Prep. Courses for “A” Level Art and Design, Karachi, Pakistan. ’77-1981 Cambridge University, (UK), BA, Graphic & Advertising Design 1981-1984 University of the Arts, Philadelphia, PA, (USA) BA. Graphic and Advertising Design. Oldest Art School in the USA. ACCOMPLISHMENTS- EUROPE Worked for UNICEF, as a Graphic Designer, in Amsterdam, Holland, designing Children’s Posters for publication and printing worldwide. ACCOMPLISHMENTS- USA 1983-1992 Hershey Hotel, Broad Street, Philadelphia, PA. (USA). Front of the House and back of the house activities. Co-coordinating recreational events within the hotel. Managed “Sarah’s” a 5 star restaurant. ’92-1994 The Ritz Carlton Hotel, 13th St. Philadelphia, PA. (USA). In –House Graphic and Advertising Designer, Media planner, Event Planner. Booking events and activities for the clients. Manager for restaurant. ’94-1996 “The Pyramid Club” Exclusive & Private Club for Senators and Congressmen of the U.S. Senate. Front of the house activities. Staff training. Staff training. Menu planning. ’96-1998 The Sheraton Hotel, Front Street, Philadelphia, PA. USA. Client Services, Floor Staff coordinator, Menu and Event Planner, In-House Graphic Designer, Advertising and promotion. ’98-2000 “Le Bon Marche” Upscale Gourmet Retail Department Store and Restaurant. Advertising and Promotional activities. Staff Training and coordinator. Event Planner. ACCOMPLISHMENTS- PAKISTAN ’00-2002 Indus Valley School of Art & Architecture; Full-Time Faculty, Communications Dept. Graphic Design, Advertising Design, Copywriting, Thesis Coordinator. ’02-2003 “The Book Group”, Non profit org. publishing alternative educational material for School Systems, Designer, Head Graphic Designer, Printing, managing artists. ’03-2004 Evernew Advertising Agency; Creative Director, Managed Client liaison with marketing for new and more effective strategies and creative approaches/solutions. Formulated a self made Advertising Brief for more effective communications within the agency for faster results. Clients included HBL, Tapal, Ironeeze, Home Alliance, Hashwani Group of Hotels Inc, responsibilities covered meeting with marketing, then to the creative desk for brainstorming, then the Studio, for implementation of ideas, back to marketing, meeting with client, approval, off to the printers! ’04-2005 Saatchi & Saatchi, Pak. Creative Director. Managed accounts with marketing and Creative dept. Implementation with Studio, meetings with clients, basically same as the previous job description but more intense and internationally flavoured. Special assignment taken up was the Entire Campaign for the Launch of the Hallmark Pack of Benson & Hedges in Pakistan. Press and Print, Out door, fliers, leaflets, ATL, BTL, etc. Other clients also handled were P.I.A., Orix Leasing, P.S.O., 2004-Dec University of Karachi, Teaching Advertising Design, Graphic Design, Copywriting, Communication Design. 12-’04-01-‘06 Karachi School of Art, Oldest Art School in Sindh, Teaching Advertising Design, Graphic Design, Copywriting, Marketing Strategies, Agency Practices, etc. to 3rd. & 4th. Yr. Students. Electronic Media, TVC Storyboarding and concepts for Final Year Computer Design Students. Jan.16 - Iqra University, Dept of Media Sciences. Lecturer. Advertising Design, Copywriting, Art & Design Concepts. OTHERWISE INTERESTS Poetry, published in the Library of Congress, USA, Listening to Brazilian Samba’s, writing allegories, Science Fiction, Cooking, Astrology, Palmistry, Radiasthesia, Reading, philosophical interests, Kite flying, Basketball, Daydreaming… Home: 498-3741 / Mobile: 0322-239-2580 / E-mail: asifshah6@gmail.com |
